XO CARE is a family-owned company with 70 years’ experience in manufacturing dental equipment. Headquartered in Hørsholm near Copenhagen, Denmark, we also employ regional market managers and local agents working across Europe, in close collaboration with our trusted network of XO sales partners.
Ulrik has joined XO CARE in 2022 to lead and accelerate the company’s ambitious growth targets. With more than 15 years of experience from leading global companies in the MedTech industry, he adds insightful market knowledge and a proven track record in developing successful teams and creating business growth.
Based on his expertise gained from previous senior positions and his results in creating business growth and profitability in companies like Atos Medical and Coloplast, Ulrik will head our pursuit of radically expanding our brand and business.
Kim has devoted his entire career to assist dentists in performing extraordinary dentistry. With an MSc in electrical engineering Kim joined the company in 1977 and has since then played the leading role in a series of unit design and development projects spanning the Flex 102cc unit – the first ergonomic handsfree dental unit with microprocessor control; Flex Integral – the first unit with instrument programs, the current XO FLEX – and most recently, the game-changing digital dental unit XO FLOW with many more smart iterations still to come.
Pia has joined XO CARE as Chief Sales Officer in 2022.
Pia Stangerup has more than fifteen years of top management experience as both CSO, CCO and CEO at a number of leading Danish high-tech and medtech companies. She is an experienced executive and has demonstrated her capabilities for driving commercial growth internationally.
Pia holds an MSc in commerce (Cand.negot, German).
Torben Hansen has more than 20 years of experience in product development and with special emphasis on mechanical engineering. Torben has worked with both domestic and international teams and is a seasoned manager of technology projects.
Torben joined XO CARE in 2007 and as Chief Operations Officer he has overall responsibility of production planning and manufacturing, procurement, warehouse, and product optimization.
Peter Sørensen is the third generation Sørensen in the company. Peter holds a Ph.D. degree in Computer Engineering and has been involved in product development activities at XO CARE since 2003. He has been heading the Research and Development department since 2010.
Mark Hvidberg da Silva
Mark joined XO CARE as CFO in 2023. He has worked within finance, strategy, and commercial excellence for more than ten years, most recently as CFO of ViroGates, a Nasdaq-listed MedTech company. As CFO and former management consultant, Mark has experience in accelerating commercial growth and driving operational improvements in international companies.
Mark holds an M.Sc. in Economics and Business Administration from the Copenhagen Business School.
Louise comes with an MSc and a solid background in business management and strategic partnership development.
Having served as an advisor to numerous Danish and international companies and organizations, she has also worked as an external advisor to XO CARE since 2012. In 2020 Louise joined XO CARE to provide full-time strategic advice, build partnerships, and to lead activities.
Morten has 20 years of product development experience, and more than 10 of those specifically within medical devices.
He joined XO CARE in 2016 as quality engineer and has since 2018 been responsible for the quality management system and regulatory compliance, as Chief Compliance Officer & Quality Manager.
Morten hold a Graduate Diploma in electronics engineering and a master’s degree in software engineering.
Lisbeth Høier Harpsøe
Lisbeth is an experienced Marketing leader with extensive experience with strategy and hands-on marketing within MedTech and other industries.
Lisbeth comes from a position as Marketing Director at Scale Point Technologies where she was responsible for establishing the marketing organization and the daily leadership of all marketing activities.
Lisbeth is an experienced marketing manager with proven results in the MedTech industry, having worked strategically and tactically in for instance Ametek, Coloplast and Paul Hartmann AG.